Aamir Khan has once again proven why he’s called “Mr. Perfectionist.” With his upcoming film Sitaare Zameen Par, he plans to do something Bollywood has never seen before—release the movie on YouTube for just ₹100 after its theatrical run.
While most big-budget films head to OTT platforms for exclusive deals, Aamir is choosing accessibility over exclusivity. His aim? Reach millions of Indians who don’t have streaming subscriptions but do have smartphones—and YouTube.
India has over 490 million YouTube users, and Aamir believes tapping into this massive base can bring back the charm of cinema, especially for audiences in Tier 2 and 3 cities.
What makes this move bold is not just the pricing—but the intent. It’s about removing gatekeeping from entertainment and bringing stories to the people. While industry insiders are divided—some praising it, others questioning its impact on OTT revenues—it’s hard to deny the disruption potential of this strategy.
Aamir has a history of leading change. From Taare Zameen Par to Dangal, his films spark conversations. If this plan succeeds, it could encourage producers to rethink post-theatre monetization, making digital-first strategies more inclusive.
In an era where theatrical footfall is declining and OTT platforms are overcrowded, this ₹100 YouTube plan might just be the bold shakeup Bollywood needs.